GrubHub unveiled new technology — dubbed Ultimate — on Thursday that makes it easier for people to order food to go and track exactly when the meal will be ready.
“Most people do not want to order in person or by calling if they have an alternative, and by integrating pickup with delivery orders our restaurant partners have a complete picture to more efficiently manage their operations,” said GrubHub CEO Matt Maloney in a statement.
Ultimate has already been tested through a pilot in more than 100 restaurants in New York City and Chicago as well as on the campus of Ohio State University, according to Padma Rao, vice president of special projects for GrubHub.
Rao told CNN Business in an interview that the service works on both the GrubHub app as well as Seamless, a food delivery app the company owns that is popular in New York.
The company said restaurants that have used the service so far are very happy with it, because it has helped boost sales, employee efficiency and lower costs.
“I have staff preparing food instead of taking orders and my customers love the kiosks and transparency. This is a Millennial’s dream come true,” said Joe Germonatta of Art Bird & Whiskey Bar in Grand Central Station in a statement.
GrubHub’s struggles led to rumors earlier this year that the company was considering putting itself up for sale. There was speculation that Walmart and Kroger could be interested.
But GrubHub shot down the speculation, saying in a statement that “there is unequivocally no process in place to sell the company and there are currently no plans to do so.”